Privacy Policy
Lightning Academy ("Company," "we," "us," or "our") is committed to protecting the privacy of our clients and website visitors. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website, enroll in our programs, or interact with our services.
By using our website or services, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our website or services.
1. Who We Are
Lightning Academy is a coaching and consulting company that helps experienced Salesforce professionals build the skills, frameworks, and systems to transition into successful independent consultants. We operate primarily in the United States of America.
Contact Information:
Lightning Academy
957 Mahogany Blvd SE
Email: [email protected]
2. Information We Collect
2.1 Information You Provide to Us
We collect personal information that you voluntarily provide when you:
• Fill out a contact, inquiry, or application form on our website.
• Enroll in or purchase a program, course, or coaching service.
• Schedule a coaching session or consultation.
• Subscribe to our email list or newsletter.
• Participate in surveys, assessments, or questionnaires.
• Communicate with us by email, phone, or other channels.
This information may include:
• Full name
• Email address
• Phone number (including mobile/cell number for SMS communications)
• Mailing or business address
• Professional background and employment history
• Business goals, objectives, and financial information you share during coaching
• Payment and billing information (processed by our payment processor)
• Any other information you choose to provide
2.2 Information Collected Automatically
When you visit our website, we may automatically collect certain technical and usage information, including:
• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages viewed, links clicked, and time spent on our website
• Referring website or source
• Cookies and similar tracking technologies
This information is collected using cookies, web beacons, pixels, and similar technologies. You may configure your browser to refuse cookies; however, some features of our website may not function properly without them.
2.3 Information from Third Parties
We may receive information about you from third parties, including payment processors, scheduling platforms, email service providers, and analytics providers. We only use this information in accordance with this Privacy Policy.
3. How We Use Your Information
We use the personal information we collect for the following purposes:
• Providing and delivering our coaching, consulting, and educational services.
• Processing payments and managing your account or enrollment.
• Scheduling and confirming appointments, sessions, and meetings.
• Sending appointment reminders and session notifications via email and SMS.
• Responding to your inquiries and providing customer support.
• Sending program-related updates, resources, and announcements.
• Sending marketing communications (with your consent where required).
• Improving our website, programs, and services.
• Complying with legal and regulatory obligations.
• Enforcing our Terms and Conditions and protecting our legal rights.
We will not use your personal information for purposes that are materially different from those described above without your prior consent.
4. SMS Communications
Lightning Academy uses SMS (text message) communications primarily as an appointment reminder and meeting notification tool. By providing your mobile phone number and enrolling in our services, you expressly consent to receive SMS messages from Lightning Academy.
4.1 Types of SMS Messages
We may send the following types of SMS messages:
• Appointment reminders for upcoming coaching sessions.
• Scheduling confirmations and calendar updates.
• Notifications about upcoming group calls, webinars, or events.
• Urgent service-related communications directly relevant to your enrollment.
Lightning Academy does not send promotional or marketing SMS messages unless separately disclosed and expressly consented to.
4.2 Message Frequency and Carrier Rates
Message frequency will vary based on your enrollment and scheduled appointments. Standard message and data rates from your mobile carrier may apply. Lightning Academy is not responsible for any charges imposed by your carrier.
4.3 Opting Out of SMS
You may opt out of SMS communications at any time by:
• Replying STOP to any SMS message you receive from us.
• Contacting us at [email protected] with your opt-out request.
After opting out, you will receive a confirmation message and will no longer receive SMS communications from Lightning Academy, except as required by law. Opting out of SMS does not affect your enrollment or access to services.
4.4 Help
If you need assistance with our SMS communications, reply HELP to any message or contact us at [email protected].
5. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:
5.1 Service Providers
We work with trusted third-party vendors and service providers to operate our business and deliver our services. These include:
• Payment processors (to process transactions securely)
• Scheduling and calendar platforms (to manage appointments)
• Email service providers (to deliver communications)
• SMS communication platforms (to deliver appointment reminders)
• Website hosting and analytics providers
• Video conferencing tools for remote coaching sessions
These providers are contractually required to use your information only as necessary to perform services on our behalf and are prohibited from using it for other purposes.
5.2 Legal Compliance and Protection
We may disclose your information if required to do so by law or in the good-faith belief that such disclosure is necessary to:
• Comply with a legal obligation, court order, or government request.
• Protect the rights, property, or safety of Lightning Academy, our clients, or others.
• Detect, prevent, or address fraud, security, or technical issues.
5.3 Business Transfers
In the event of a merger, acquisition, sale of assets, or reorganization of Lightning Academy, your personal information may be transferred to the acquiring party. We will notify you of any such transfer and provide options where required by applicable law.
5.4 With Your Consent
We may share your information with third parties when you have given us explicit consent to do so (e.g., for a testimonial, case study, or referral partnership).
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by applicable law. Specifically:
• Client and program records are retained for a minimum of five (5) years following the end of your engagement with us.
• Payment and billing records are retained as required by accounting and tax laws.
• Email subscriber data is retained until you unsubscribe or request deletion.
• SMS opt-in records are retained for as long as required by applicable telecommunications law.
When your information is no longer needed, we will securely delete or anonymize it.
7. Data Security
Lightning Academy implements reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:
• Encrypted storage of sensitive client data.
• Secure HTTPS protocols on our website.
• Use of reputable third-party platforms with their own security certifications.
• Limiting access to personal information to authorized personnel only.
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You share information with us at your own risk, and you are encouraged to take steps to protect your own data.
8. Cookies and Tracking Technologies
Our website may use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand usage patterns.
8.1 Types of Cookies We May Use
• Essential cookies: Required for the website to function properly.
• Analytics cookies: Used to analyze how visitors interact with our website (e.g., Google Analytics).
• Functional cookies: Used to remember your preferences and settings.
• Marketing cookies: Used to deliver relevant advertising (if applicable).
8.2 Managing Cookies
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may limit your ability to use some features of our website. For more information on managing cookies, visit your browser's help documentation.
9. Third-Party Links
Our website and program materials may contain links to third-party websites, platforms, or resources. These third parties have their own privacy policies, and Lightning Academy is not responsible for their practices. We encourage you to review the privacy policies of any third-party sites you visit.
10. Children's Privacy
Lightning Academy's services are intended for adults aged 18 and older. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have inadvertently collected information from a minor, we will take prompt steps to delete it. If you believe we have collected information from a minor, please contact us at [email protected].
11. Your Privacy Rights
Depending on your location and applicable law, you may have the following rights regarding your personal information:
• Right to Access: Request a copy of the personal information we hold about you.
• Right to Correction: Request that we correct inaccurate or incomplete information.
• Right to Deletion: Request that we delete your personal information, subject to certain legal exceptions.
• Right to Withdraw Consent: Withdraw your consent for processing where consent is the legal basis.
• Right to Opt Out: Opt out of marketing communications at any time.
• Right to Data Portability: Request your data in a portable format, where applicable.
To exercise any of these rights, please contact us at [email protected]. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
Please note that certain rights may be limited or subject to exceptions based on our legal obligations or legitimate business interests.
12. California Residents – CCPA Notice
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, use, disclose, or sell; the right to delete personal information; and the right to non-discrimination for exercising your rights.
Lightning Academy does not sell personal information as defined under the CCPA. To exercise your CCPA rights or submit a verifiable consumer request, please contact us at [email protected].
13. Changes to This Privacy Policy
Lightning Academy reserves the right to update this Privacy Policy at any time. When we make material changes, we will notify you by posting the revised policy on our website with an updated "Last Updated" date and, where appropriate, by sending you a notification by email or other means.
Your continued use of our website or services following any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this policy periodically.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Lightning Academy
957 Mahogany Blvd SE
Email: [email protected]